Brand Business Leader (Matrix & Biolage, Professional Product Division)

Brand Business Leader Matrix & Biolage, Professional Product Division You will: Define the strategic directions and the 3-year marketing plan, guide portfolio priorities (new launches, pillar products’ renewal and animation of core catalogue). Take ownership of international launches and create the right angle of attack locally to build integrated, engaging consumer brand experiences locally. Lead the omnichannel brand strategy and execution (B2B and B2C) Lead the marketing mix strategies (IMC/…