CRM Lead

Job Description Building a CRM strategy and managing a CRM plan for each geo Planning segmentation and CRM activities Running A/B tests and analyzing results to increase player activity and retention Administering, initiating, and conducting meetings with the RISK CRM team Developing bonus mechanics and campaigns, analyzing their effectiveness Controlling and working with key metrics: ATPU, RR, BR, DAU/MAU, conversion by communication types Presenting CRM activity progress, experiment results, …