Senior Personalization Specialist

Operating system, WindowsYour responsibilities, Creating and executing cross-channel personalization strategies (email, push, SMS, web/app),, Customer segmentation and implementation of a test-and-learn approach, including A/B testing,, Recommending and co-developing solutions based on AI/machine learning,, Monitoring KPIs, identifying deviations, and recommending process improvements,, Managing and developing the personalization platform, including: monitoring tool performance and identifying …